Dec 3, 2024

ULAM: Main Dish tells the story of how Filipino cuisine is becoming mainstream in North America.

A documentary on the rise of the Filipino cuisine in North America has been making the rounds of film festivals and selling out tickets in theatres. On February 24, the movie ULAM: Main Dish will be shown at the Park Theatre in Winnipeg. This will be the fourth Canadian theatrical release to date.

 Organized by Aksyon Ng Ating Kabataan (ANAK) Inc. and Baon Manila Nights, the Winnipeg screening will be the fourth Canadian theatrical release since Ulam’s premiere in 2017 as part of the Los Angeles Times’ Food Bowl, a month-long food festival celebrating LA’s food scene.

The Winnipeg screening will be accompanied by a discussion panel on the future of Filipino food and how it is perceived in the public eye. Panel speakers will include Filipino Canadian chefs and restaurateurs.

The documentary follows the rise of the Filipino food movement through various Filipino American chefs and restaurateurs crossing over to the American mainstream. Written and directed by Alexandra Cuerdo, the film features interviews with renowned Filipino American chefs like Romy Dorotan and Amy Besa of New York’s Purple Yam and Purple Yam Malate, Nicole Ponseca and Miguel Trinidad of Maharlika and Jeepney, both also in New York, Johneric and Christine Concordia of LA’s The Park's Finest and Alvin Cailan of Amboy, also in LA.

Cuerdo is a content producer and editor for BuzzFeed. In 2018, she was also named one of the 100 Most Influential Filipina Women in the World by the Filipina Women's Network. Ulam is her first full-length documentary film.

Ulam was selected as the Closing Night film for the 2018 Asian American International Film Festival in New York City and has made the rounds of the film festival circuit in San Francisco, San Diego, Los Angeles, Toronto, Vancouver and Nova Scotia. It is now also available on streaming platforms iTunes, Google Play and Amazon Prime.

Pulitzer Prize-winning critic Jonathan Gold called the film a "love letter to Filipino cooking in America”. Canada’s Rice Paper Magazine called it a “a noteworthy film, mainly for shining a spotlight on a community and food that for so long has flown under the radar.”


Managing Editor
Rachel Ramos-Reid started writing for magazines and newspapers when she was still a junior at the University of the Philippines’ Communication degree program majoring in Journalism. She continued to write in a public relations/corporate communications capacity in various private and government offices until moving out of the country in 1997 to work as Programme Officer for the arts and culture branch of the Southeast Asian Ministers of Education Organization (SEAMEO-SPAFA) in Bangkok, Thailand. At the end of her term, Rachel found herself immigrating to Canada in the year 2000 and again searching for new beginnings. Currently she is the Executive Assistant to the North Island College’s Board of Governors in a part-time capacity.


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