May 1, 2024 – Canada’s tennis darling Leylah Annie Fernandez joined fellow Canadian Olympians in lululemon’s unveiling of its official outfits for the upcoming Paris Olympics.
Fernandez became lululemon’s first global brand ambassador for tennis in 2022 and the athleisure brand made its debut as Canada's Olympic and Paralympic outfitter that same year at the Beijing Winter Olympics.
The 21-year-old Canadian Filipino brand ambassador joined other aspiring medalists on April 16, 2024 at the Liberty Grand in Toronto to give media and fans a first look at the national Canadian apparel for this year’s Games.
According to its media release, “Team Canada x lululemon Paris 2024 Athlete Kit blends function and style through innovative construction and performance fabrics, within modern silhouettes and Canadian-inspired prints.”
During the design process, Team Canada’s official outfitter led product testing and feedback sessions with 19 Canadian Olympic and Paralympic athletes across 14 different sports to understand their unique needs during the Games. Fernandez was one of those who provided feedback.
"The little Leylah in me has always dreamed of competing at the Olympics and it means the world to me to represent Canada," Fernandez wrote in a post on her social media about the event.
She added, “I’m embracing every little step of this incredible journey and [the lululemon] kit launch was a big one. Revealing this special collection is going to be a core memory."
On her Instagram account, Fernandez wrote, “The collection makes me feel so empowered and proud.”
Athletes, coaches, and support staff will wear Team Canada apparel throughout key moments at the Games, including the Opening and Closing Ceremonies, medal ceremonies, media appearances, travel, and daily life in the Athlete Village.
About the Author
Rachel Ramos-Reid started writing for magazines and newspapers when she was still a junior at the University of the Philippines’ Communication degree program majoring in Journalism. She continued to write in a public relations/corporate communications capacity in various private and government offices until moving out of the country in 1997 to work as Programme Officer for the arts and culture branch of the Southeast Asian Ministers of Education Organization (SEAMEO-SPAFA) in Bangkok, Thailand. At the end of her term, Rachel found herself immigrating to Canada in the year 2000 and again searching for new beginnings. Currently she is the Executive Assistant to a small rural college on Vancouver Island.
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